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MB Huwe

MB Huwe

takin the copy outta copywriting

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Its, not it’s

September 19, 2017April 15, 2018MBH

The apostrophe went
To its home
Because it wasn’t needed here

Its role is oft confused
So let’s just make it clear

His and hers and its
Need no apostrophe

Yet each one is possessive
You’ll just have to believe me.

(Or not. But you’ll be wrong if you don’t.)

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Categories: Punctuation PoetryTags: communicating, FAQ, grammar, mistakes, PSA

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I wrote these things. (Chiefly because it can’t be helped.)

  • Who u talkin’ at?
  • Healthy Critique
  • Semi-Colon & Colon
  • Apostrophe
  • Ellipsis
  • S’

Pertinent subjects at hand

Content Creativity Editing I'm Glad You Asked (My Advice) Marketing Messaging Punctuation Poetry Strategy Voice Writes of Passage

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